It all fits seamlessly together, a rich tapestry of weed-toked slow jams, woozy psychedelic infusions and pimped-out west coast joyrides. Algorithm rolls out the creme de la creme: veteran stars such as Mary J Blige, Redman and Jadakiss, and more recent signings including Mississippi-born gospel singer Camino. What follows, in fact, is a rambunctious party at which Snoop embraces his role as benevolent hip-hop godfather – “the host with the most” – celebrating with Def Jam artists past, present and future.Īlgorithm, the 50-year-old’s second full-length project this year, arrives after his appointment as Def Jam’s executive creative and strategic consultant. It’s a red herring, designed to make you expect something cold and clinical. A robotic voice answers with the dictionary definition. “What is a algorithm?” Snoop Dogg asks in the intro of his new album.
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